Author: Writing2Well@gmail.com

Professional Writing and Editing Services

Need an Editor: When Writing is Good Enough

Every great writer needs an experienced editor. All great writers need an editing service. All writers need a great editor. Most great writers need their writing edited. An editor can transform a good piece of writing into a great one. Choosing a great editor can propel a writer from good to great. Though each sentence…
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July 21, 2017 0

Physical Therapy for Your Website

As a captive audience working out at my physical therapist’s, I watched as an outdated slide show played on the flat screen. It’s on a loop, so in the hour I was there it played through several times. It showcases the employees of the therapy center’s multiple locations. Each slide contains a headshot above the…
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July 12, 2017 0

Old Cake: Fresh Frosting

Ask yourself: “Is my goal to keep readers engaged?


July 11, 2017 0

When “Write First, Outline Later” is a bad Idea

Working from an outline helps writers to maintain focus and to avoid detours that can confuse the reader or take them entirely off topic. Great advice. Give me an outline and I’ll write an easy-flowing War and Peace. But write an outline of my own? No way! As far back as I can recall, I have…
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June 29, 2017 0

Icebreakers 1: Lockjaw: 0

Writers, even shy ones, occasionally have to interview people in order to get information that they cannot get through any other research avenue. Interviewing a stranger can be easy if you keep in mind one simple idea: people love to talk about themselves. So, how do you unlock the jaw? Provide the person whom you…
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June 22, 2017 0

How To Prepare to Interview the Subject of your next Feature

What can you do to prepare to interview someone about whom you know little or nothing when you are given a feature writing opportunity? Read a minimum of three pieces that about the person. Read a maximum of as much as you possibly can as time allows. As a rule of thumb, the more notable the person, the more research…
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June 16, 2017 0

Bleeding from the Eyes and the Necessity of Regrouping

After four weeks of scouring the interweb for new ideas and ways to make this site one you’ll want to keep coming back to, I think I’m officially bleeding from the eyes. But the ocular pain I’m experiencing suggests it has been worthwhile. The experience proves that my quest for self-improvement comes from both observation and criticisms.…
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June 14, 2017 0

Brainstorming vs. Barnstorming: Choosing the Right Word

Tricky business that editing. Okay, that’s not a real sentence. But, here on the big ‘ol double U, double U, double U, a person needs to know when to stop. One editing tip that I have found helpful is to understand word meaning. If you’re not certain, consult a dictionary, and ask around. Words are…
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June 12, 2017 0

3 Ways to Improve Web Copy

1. Read it backwards. Once you have written your piece, read it backwards out loud from the bottom up, right to left. It will sound awkward to read aloud as if you are speaking words at random. But it is a great way to catch consecutive duplicated words or letter drops such as “you” instead of “your” that…
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June 10, 2017 0

Improving on Shakespeare: The ‘To Be’ Dilemma

To be, or not to be, that is the question: Whether ’tis Nobler in the mind to suffer The Slings and Arrows of outrageous Fortune, Or to take Arms against a Sea of troubles Perhaps the opening phrase of this Hamlet soliloquy eternally doomed future writers, rendering avoidance of the phrase ‘to be’ impossible. The question of…
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June 9, 2017 0